Dollars Spent for every Dollar Earned (DSDE)

A measure of “Profitability”.

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  • For every dollar earned in revenue the Enterprise SaaS companies should spend <$1 to deliver that revenue

  • 2024, continued to demonstrate the ongoing cost discipline adopted by companies indicating improved industry wide unit economics.

  • This metric further refines a measure of anti-fragility as it often is the best indicator of profitability