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#021 Why we invested in Wootag

Wed, 12 Jan 2022 12:41:04 GMT

Cornerstone Venture Partners Fund is happy to announce our latest investment from Fund I, in Wootag, an AI enabled video-based marketing content enrichment platform

Core to our Fund’s focus, Wootag is a pure play Enterprise SaaS solution for Brands to make any video or marketing content shoppable

For Brands, return on investment on massive marketing dollars spends has always been a black box for the inability to attribute sales jumps to ad spends. Wootag closes the loop with its end-to-end innovative solution by allowing customers to shop directly from the visual content, enabling a friction free shopping experience. In addition, it enables personalized ads, pushing personalized promotions and offers based on both individual consumer and external parameters, and even helping Brands design new product advertisements based on consumer data.

The platform also provides (first of its kind) programmatic recommendations basis external / macro data to aid advertisers to enhance relevance, prominence and contextual placement of content and campaigns.

Why we invested in the company:

§ Built for Scale –The product is completely self-serve, allowing brands to enhance their content for various user intents and end goals. Deeper insights enable brands to view and re-structure campaigns based on real-time customer engagement

§ Built for Personalization – We have come a long way from mass advertising to personalized adv in the hands (handheld devices) of the consumer. Wootag enables just that with it’s geography, marketplace, and publisher agnostic platform allowing brands to enhance and personalize their content in minutes

§ Large & High Growth Market – The Pandemic has induced a revision in every brand’s budgets towards digital advertising and need for personalization

§ Clear Category Leader – Productized and serving multiple stakeholder, Wootag with it’s data rich sets has the potential to evolve into fueling intelligent personalized programmatic purchase bidding for ads

We are excited to be a part of this journey to build a category leader in this space together with Raj (Founder Wootag). We are joined by Wavemaker and Enterprise Singapore in this round

~ Nanika

Media coverage on this investment: Tech in Asia | Others

Learn more about: CSVP Fund | CGES Index | Enterprise SaaS

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